Can one misstate the value of gifts promised in advertising?

The assertion that one cannot misstate the value of gifts promised in advertising is based on the principles of truth in advertising, which are established to protect consumers from misleading claims. Advertisers are required to present accurate and truthful information regarding the value of products, services, and promotions, including gifts associated with an offer. Misstating the value can lead to consumer deception, potentially resulting in legal consequences and damage to brand reputation.

In the context of advertising laws, including those enforced by the Federal Trade Commission (FTC), any misrepresentation of value is considered a violation. This includes overstating the worth of gifts or rewards a consumer might receive as part of a promotion. The integrity of advertising hinges on transparency, and any attempt to mislead consumers undermines that principle.

In contrast, the other options suggest scenarios where misstatements might be permissible or depend on other conditions, which do not align with regulatory standards aimed at ensuring fair advertising practices.