In the context of vacation ownership, what does "demand" refer to?

In the context of vacation ownership, "demand" specifically refers to the quantity of units booked for specific dates. This concept is critical to understanding how timeshare systems operate, as demand influences pricing, availability, and overall market dynamics.

When demand is high, meaning many units are being booked, it can lead to increased prices and potentially more limited availability for potential renters or owners. Conversely, low demand may result in lower prices and more available options. Understanding demand helps both operators and potential buyers assess the viability of a timeshare investment and make informed decisions based on how popular particular timeshare properties are during specified times of the year.

Other options focus on different aspects of timeshare management, such as unit availability, maintenance needs, or the rate of new ownership, which do not directly capture the essence of demand in terms of occupancy and booking trends.