Is misleading advertising considered unlawful?

Misleading advertising is indeed considered unlawful as it violates consumer protection laws designed to prevent businesses from deceiving customers. The principle behind these laws is to ensure that consumers receive accurate information about the products or services being advertised, which helps them make informed purchasing decisions. In the context of timeshare sales, where potential buyers are often offered significant financial commitments, clear and truthful advertising becomes even more critical. Misleading claims can lead to consumers being misinformed about the costs, benefits, or limitations of a timeshare, resulting in financial loss or dissatisfaction. Consequently, the legal framework is set to hold advertisers accountable for any deceptive practices, ensuring a fair marketplace and protecting consumer rights.