What must prize or gift promotional offers include to be lawful?

For promotional offers that involve prizes or gifts to be lawful, it is essential that they include full details signed by the licensee. This requirement ensures transparency and protects consumers by clearly outlining the terms and conditions of the promotional offer. By having these details documented and signed, it establishes a legal agreement that participants can refer to, preventing any misunderstandings regarding what is promised.

Having full details also serves to confirm that the promotional offer complies with any relevant regulations and industry standards, adding a layer of accountability. It allows for any stipulations related to eligibility, the nature of the gift, and any actions required to receive the prize to be explicitly stated. This comprehensive documentation helps in maintaining ethical marketing practices and protecting both the consumer and the seller in these types of transactions.

In contrast, options that suggest a lack of written detail or a mere verbal agreement do not provide the necessary legal framework or consumer protection and could lead to disputes or misunderstandings regarding the promotional offer.