Who is held accountable for misleading advertising in real estate?

The licensee placing advertising is held accountable for misleading advertising in real estate because they are responsible for ensuring that all marketing materials accurately represent the properties and comply with relevant laws and regulations. This accountability includes adhering to standards set by the Tennessee Real Estate Commission and ensuring that advertisements do not contain false or misleading statements that could deceive potential buyers or tenants.

In the context of real estate transactions, the licensee must be diligent in verifying the information being advertised and presenting properties honestly. If an advertisement is found to be misleading, it is the licensee's duty to rectify the situation and face the consequences if they fail to do so. This responsibility is vital to maintain trust in the real estate industry and protect consumers from dishonest business practices.

While the broker in charge, advertising agency, and property owner play roles in the overall marketing process, the ultimate responsibility for the content of the advertisement lies with the licensee who is actively involved in placing the advertisement. This ensures that those who have direct interactions with potential buyers are held accountable for the accuracy of the information presented.