Who is liable for inaccurate or false advertising?

In the context of real estate practices, particularly regarding timeshare sales, the licensee holds ultimate responsibility for the accuracy of advertisements related to their listings. This accountability is rooted in the legal and ethical standards that govern real estate transactions. Licensees are required to ensure that any information disclosed to potential buyers is truthful, transparent, and not misleading.

When misleading information is presented, it is the licensee's duty to rectify the situation and potentially bear the consequences of any false claims made in the advertising. The responsibility stems from their professional role and the trust that consumers place in their expertise. By holding the licensee accountable, the regulatory framework aims to protect consumers and maintain integrity in the real estate market.

While the advertising manager, agency, and salesperson may play roles in creating and disseminating advertisements, they do not carry the same level of direct liability that the licensee does when it comes to errors or misrepresentations in advertising. This structure emphasizes the importance of ethical practice and diligence by those holding a real estate license.